Nottingham Rugby are delighted that Nottingham-headquartered software company Ideagen have agreed a three-year partnership with the club, making them the primary sponsor of the club – building on their previous premium sponsorship deal.
Nottingham Rugby Chairman, Alistair Bow said: “Nottingham Rugby are delighted to be working with Ideagen, an organisation that share our passion for the City. There are exciting times ahead for the Club and Championship Rugby as a whole and Ideagen will play a key part in supporting us on our journey. We are proud to be partnering with them and look forward to the impact we can make both on and off the pitch with the local community.”
The partnership will kick off next week with the first the pre-season game away at Leicester Tigers on 30th August. The championship campaign is set to begin on 20th September, with the team facing Cornish Pirates at The Bay.
The league competition will span 22 league games and 6 cup games, culminating in the final game scheduled for 31st May next year.
Ideagen’s relationship with Nottingham Rugby also extends beyond sponsorship. Will Yarnell, Commercial Compliance Manager at Ideagen, plays as the squad’s scrum-half and has recently re-signed for the 2024/25 season.
Will commented: “It’s fantastic to see the business continue to support the club with this sponsorship. Both Ideagen and Nottingham Rugby serve as key pillars of the local community, and it’s great to see home-grown organizations supporting one another.
“Many of my Ideagen colleagues have already enjoyed visiting The Bay to watch some amazing rugby in action. I hope that even more will have the chance to experience it in the future.”
Ben Dorks, Ideagen CEO and regular at The Bay, said: “We’re delighted to be strengthening our ties with Nottingham Rugby Club.
“Community, ambition and adventure are our company values, and our relationship with Nottingham Rugby is a great example of bringing this to life.
“Ideagen colleagues have loved supporting the team from the sidelines on matchdays and we’ve been able to work with the club to grow our education programme, showcasing the connection between sport and technology and the importance of teamwork and respect.
“We’re proud to support the team through this expanded sponsorship and look forward to many more successful seasons together.”
Ideagen, who are also shirt-sleeve sponsors of Premier League football side Nottingham Forest, have their global headquarters based in Ruddington. They have been a significant supporter of Nottingham Rugby Club since 2022. Initially partnering as a premium sponsor, the Ideagen logo has featured on the team’s shirts for the last two seasons.
To learn more about Ideagen, click here.