The Sporting Apprentice is here with a batch of
ambitious students from Nottingham's two universities going
head-to-head to impress Sport England board member and local
businessman Mich Stevenson by packing Meadow Lane
YOU'RE HIRED: Mich
Stevenson headlines the Sporting Apprentice with (l to r) Stephen
Jackson from Nottingham Trent University, Nottingham Rugby chief
executive Simon Beatham and James Devlin from Nottingham University
Business School. PIC: Alison Bowden
Contestants assembled for their first 'boardroom' briefing from
Stevenson in the middle of the Meadow Lane pitch on
Thursday (February 7) where they were given the four week task
to sell as many tickets as possible for Nottingham Rugby's RFU
Championship clash against Plymouth on Sunday, March 3.
The fury firing finger of Alan Sugar might not be looming over
participants, but sparks are sure to fly between Nottingham Trent
University and the University of Nottingham with the challenge
absorbed into their yearly Varsity Series.
Nottingham Rugby chief executive Simon Beatham will be
Stevenson's right hand man to lend his expertise to teams, with the
club's marketing and business staff helping provide resources and
guidance when needed.
Beatham said:"I'm excited to see what ideas and different ways
of thinking students employ to attract a crowd to Nottingham
"We have an electrifying sports entertainment product at Meadow
Lane that we believe people will enjoy immensely, the challenge is
building spectator numbers and exposing more and more people o the
The students from Nottingham University Business School
are looking forward to the challenge of selling as many tickets as
James Devlin, Deputy Dean at Nottingham University Business
School, said:"The competition provides the students with the ideal
opportunity to apply the strategic and entrepreneurial knowledge
and skills that they have learned on their course. The fact that
our rivals in the competition are students from Nottingham Trent
'adds a little spice' and makes us all the more determined to do
Nottingham Trent has thrown down the gauntlet by opening team
nominations to the entire university and going for the
Jonny Ellison, Nottingham Trent Student Union President,
said:"By opening up the challenge to all of our students, we have a
greater range of skills present on our team.
"We're hoping this approach is going to beat the best from
Nottingham University Business Schooland bring Nottingham Trent
University another victory over our fierce rivals."
Each respective university will appoint a mentor to lead their
teams as they strive to generate the most money from advanced
The victors will get hands on experience in sports
business/marketing by joining the club on work placement.
That will be decided when Stevenson wags his finger and points
at who is hired in the final boardroom meeting in early March.